Lets take a look at some of the most successful businesses to date--Amazon, Google, Microsoft and Apple are just a few. These leading companies all have one very important thing in common --a distinct culture.
From well-communicated mission statements to branding designed throughout the working environment, these companies have mastered company culture, making them some of the most sought-after businesses to work for and also the most successful.
WHAT IS COMPANY CULTURE
So what is company culture? Company culture is defined as a set of shared attitudes, values, goals and practices that characterizes an institution or organization and its employees. It is the foundation and mission of your company and it should be clearly communicated and practiced throughout your office.
HOW TO CREATE COMPANY CULTURE
A strong, distinct company culture plays a vital role in today's business's and their success. According to recent studies, companies that actively develop and continue to build their culture returned 516% higher revenue.
Your company culture should clearly communicate the philosophy behind your brand to your employees and visitors. Employees should be engaged and feel an emotional connection to the company and its goals. They enjoy coming to work and feel that they can make a difference.
A strong company culture will also attract talented individuals with similar interests and like-minded goals. This is an important factor for companies when considering the amount of revenue that is lost from disengaged employees. (read more about disengaged employees and their cost to your business here.)
Things to consider:
Whats is your mission?
What are your goals?
Do your employees represent that mission?
Do your employees clearly understand your mission and goals?
Are your employees happy? Do they feel connected to your company?
EMPLOYEE SATISFACTION AND COMPANY CULTURE
Company culture is hard to measure, yet incredibly easy to sense when you walk into an office space. Think about a time you walked into an office and the space felt welcoming and energetic. What did you see?
Many workspace strategists agree that improving company culture lies with making employees happy by creating a desirable working environment. So what makes an employee happy?
It's important to remember that different employees work ...differently. The one-size-fits-all workspace no longer exists. Spaces need to be flexible, technology equipped and come in variations.
"Culture is infectious--it's viral and it's central to accelerating your business. When you have a unified team that is rushing toward a common goal, you will create a rocket-ship trajectory. Every industry needs unbounded exponential growth to succeed in today's world," says Wehuns Tan, CEO of Wishabi.
A DESIRABLE WORKING ENVIRONMENT
There are many different actions a company can take to make their working environment more desirable. Take a look at some of our suggestions:
Variation of spaces
access to power
Access to Filtered Water
Greenery and Live Plants
We want to know- How are you incorporating your brand and company culture into your workspace?